D2C furniture brand. Complete brand identity, Shopify storefront, and 3D product configurator.
Selling furniture online is hard — customers can't touch the materials, sit in the chairs, or see how pieces fit in their space. Blockhaus needed an e-commerce experience that overcame these barriers through immersive 3D visualization and AR room preview. The brand also needed to stand out in a market dominated by IKEA and Wayfair.
We built a bold, Bauhaus-inspired brand identity that immediately differentiates Blockhaus in the market. The Shopify storefront features a custom 3D configurator built with Three.js and React Three Fiber, letting customers drag-and-drop modular pieces, change materials and colors, and preview arrangements in AR using their phone camera. Product pages combine editorial photography with interactive 3D models.
Blockhaus is a direct-to-consumer modular furniture brand targeting design-conscious millennials. They needed everything: brand identity, e-commerce storefront, and a 3D product configurator that lets customers build and preview custom furniture arrangements in their own space using AR. We delivered a cohesive brand-to-commerce experience that turned Blockhaus from an idea into a revenue-generating business.
They don't just build what you ask for. They challenge your assumptions, push back when needed, and ultimately ship something better than what you imagined.
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